Make the most of your email marketing strategy. When an order is placed, ask customers if you can add them to your email list. Ask only for a person's name and email address, and make the sign-up process as fast and easy as possible. Always let your customers know how often or at what times you send out emails, so that they can be on the lookout for them and never overwhelm them with unnecessary emails. Inform them that you are going to send only pertinent information and updates and not be trying to constantly solicit them. Use a mailing program that will let you send out automated emails with a personalized message. Be sure to send your customers emails from time to time thanking them for using your service and offering discounts on other products. Advertise offers only available to those customers that subscribe to emails. Send emails that ask your customers for information about things you can do to better suit their needs, perhaps give them a discount for doing so.
Find out more about your customers and adapt your strategies to their needs. For instance, certain age groups may respond well to contact through social networking websites rather than through e-mail. Keeping demographics in mind when trying to sell a service or product can be very helpful. One way to gain insight into this is to experience the customer perspective at the sites of some of your competitors. This will quickly give you a feel for what works and what doesn't. Ask your customers to complete a short survey after they have made a transaction with you to detail their preferences regarding your service. Test different techniques, and analyze how well your strategies are working. Your product may determine which communicating channels are appropriate for you to use. You can fine tune your successful approach over time with some trial and error, as well as some common sense. If you want to have a look at a good example of exactly what you shouldn't do, check out the Home Profit Masters which was pushed aggressively through unethical affiliate marketers.
You must always listen to your audience in affiliate marketing. After an introductory period of proving you are in it for the long run, you must keep in touch with your clients and continue developing new ideas. The following are tips you can use to find your own ways of doing things.