Be transparent about your affiliates to be received positively by your audience. Affiliate marketing is no different than any other advertisement strategy: It doesn't pay to be dishonest. Most readers will appreciate your honesty, and will see your links positively.
Try advertising through many affiliate programs that will reach the same customer base. If you use multiple affiliate companies, you'll have a greater variety of ads to choose from. Commonly folks that completely grasp affiliate marketing for beginners realize, though there can be situations when they just don't.
Keep your affiliate marketing status in mind when choosing your products. The most well liked product may not be the best choice. Although you should always market high-quality products, keep in mind that high quality does not automatically mean great popularity. If you go for something really popular, be prepared for fierce competition. Finding a profit in a crowded marketplace may be difficult or even impossible.
If you choose to work with an affiliate company, make sure the company conducts business honestly and is willing to share profits. Set a high standard for your business by only accepting 20% or more in profits for your sales. A good affiliate partner will reward you well for solid sales.
Use affiliate networks whenever possible. Affiliate networks are a great way to connect to high quality advertisers for your site. Reputable networks should be the only choice for webmasters worth their salt. Working through networks considered to be reputable will in turn help you build your reputation.
They use those approaches because they are effective and attract customers. Your job is to apply these strategies to your business.