Limited time incentives help to spark interest in your site. Free shipping or giveaways can increase the traffic that comes onto your page. Create a sense of urgency by making it clear when the offer ends.
You could use different methods to promote your website. Free or inexpensive ways to do so include commenting on blogs, hanging posters in local establishments, and making good use of social networking sites. There is an abundance of methods for attracting visitors to your website. You need to get creative. Needless to say you should always keep away from websites like the one this guy shows if you would like stay out of trouble.
Try and see your website through the eyes of your customers. Do you enjoy using it? Is it an enjoyable read? Is it easy to place an order that is accurate? It's hard to swallow when you've done a ton of SEO work only to lose the sale due to a shoddy website.
Contrary to its name, you don't need to technically market on the internet in order for it to be called internet marketing. Try to connect with bloggers in your industry and meet with them in person, either through a conference or just a business meeting. Build a community around your brand, and people will identify with your products and attend the events where you go.
Try getting legitimate people in your industry to do interviews. Always get permission before publishing to your site so you won't have legal blowback. You could write articles based on your interviews and post them on article directories. This process can generate increased sales, traffic, and heightened credibility.
A successful Internet angle to follow would be to make offers to your customers for added discounts if they happen to spend over a stated amount of money. You could reward frequent purchases (tenth order half price) or discounts on large sums, (10% off orders over $200) depending on your sales model. This is a good way to get your customers to buy more of your products.
If you give your customers the chance to subscribe to your company's Ezine, you'll be able to use it as an effective element of your marketing mix. Your goal will be to develop an Ezine that your customers will see as the voice of your company so you can build a long-term relationship with them. You can show your personality by adding photos of you along with your family and staff. You can also include information about your life or fun office anecdotes. A fascinating informational article on your Ezine can spark customer interest. One suggestion is a "how to" article.
Add personal details to your campaign. Try using your name in ads or your picture. You can have a handwritten welcome statement.
If you want to add credibility and some validation for your company, allow major reliable businesses to have place some advertising on your page. When viewers see a big name company next to your name, they automatically associate it with you and they tend to trust you as well. Your site will become another resource, rather than just a business listing.
For long-term business success, you need to advertise online and continue to learn about the newest Internet marketing innovations. You most likely want to be in business for years and years. Follow the advice in this article to build a solid foundation for your company today.