It is referred to a site-wide link when a link appears on each page of a website. Assisting your visitors is of the utmost importance. Do this by offering a link to your product page or even your product review page if you wish. The link should be included on every single page of your site to direct your traffic where you want it to go. This formation, or menu, of links helps your organize your website in a presentable manner and makes it easier for you to update content. More importantly, it will allow your visitors to navigate your site with ease. Be sure the menu link descriptors are short, clear and well organized.
Always consider the aspects of your site that your customer will not see. The meta tag reigns supreme. To determine the intent of your site, the search engines will look at these tags first. Meta tags that are important to your site should be first, and some alternative tags to help drive traffic can also be added. Choose meta tags that are relevant and will be used by your target customers and potential clients. Take care to not overuse meta tags. Your best bet? If you are not sure if you should use a keyword as a meta tag, then don't.In all likelihood, you know already to steer clear of programs like this marketing 101 article that promote lousy recommendations.
H or HTML tags are the most important tags on your page. H tags are usually displayed in bold letters and they are to be connected to the most important content. Search engines can direct readers to the most important information on your site. The name of your webpage should also contain important tags.
You will want to look for other ways you can promote your products online. While there are traditional marketing and SEO techniques that might help you promote your business, don't write off the benefits of Internet marketing as well. Since the internet has its own culture, sometimes a picture, video or website will become a 'buzz'. "Buzz" means that users often refer to it and share it. A lot of "buzz" tends to have a short-life span, but you could still see an increase in sales if your video goes viral. You can't know what content will take off and become popular. Just do your best to produce funny and original content, and share it in as many places as you can. Doing some research into trending viral videos is also helpful in letting you see what is popular and topical.
While the tips here are useful, there are lots of other internet marketing tips out there that are useful as well. Use these tips, and always be on the lookout for more ways to further improve your marketing campaign.