Take advantage of email marketing. To start generating your e-mail list, ask customers if they would like to be added to your list when they make a transaction. The sign-up process should be quick and easy. Do this by limiting the information they have to provide. Ask for name and e-mail only. Do not spam your customers with emails. Let them know how frequently you might email them and stick to it. Let customers know that your emails will contain special offers and new products, as well as information that will be useful to them. Use an automated email software that will personalize them for each recipient. Be sure to send your customers emails from time to time thanking them for using your service and offering discounts on other products. Advertise offers only available to those customers that subscribe to emails. Finally, you might run a promotion that gives customers a discount in exchange for a bit of feedback about your business.
To better reach your customers, it is important that you understand what types of websites they frequent. Each client is different and has different online habits. Some may prefer to view content via a social network rather than through email. Be sure to take note of the things that your competition is doing. Try to pretend that you are someone else when trying to get this information. To learn what your own customers prefer, try asking them to complete a survey. You may need to use a variety of strategies depending upon the product or service you are trying to market. It might be unwise to market some of your products in certain venues. Have a brainstorming session and come up with several different ideas or approaches, even if some of them don't sound feasible. One of them could spark a really good, workable idea. If you want to check out a good example of the things you should not do, check out the Home Profit Masters which has been marketed heavily through dishonest web marketers.
Be sure to pay attention to your clients' needs. While it is important to get yourself fully established, don't forget to talk to your existing customers as well. Listen to your the feedback your customers provide, and develop plans based on their responses. This process boosts your reputation and entices new customers, as well as maintaining the loyalty of your established clientele.